Whenever a form of communication becomes easy, we put less effort into it and a good thing turns bad. We’ve seen this with emails, chats, social media posts and yes, with meetings as well.

In fact, having a meeting has become so easy that it has become acceptable to just agree on a time and send a weblink. The general bemoaning of too many meetings and useless meetings is the direct result.

BetterMeetings Online attempts to fix this by making meeting difficult again BUT have AI do all the difficult things that lead to better meetings, meetings that facilitate productive and consequential communication.